CULTURE AMP: CAPTURING EMPLOYEES’ PERCEPTION OF INCLUSIVENESS

CULTURE AMP CONDUCTS ANALYSES OF EMPLOYEES’ EXPERIENCE TO FIND PATTERNS AND ADD NUANCE TO TRADITIONAL DIVERSITY STATISTICS

What Big Bet are they making?

Culture Amp builds more inclusive work environments for women in STEM based on the insights of
intelligent employee feedback for small and medium size tech companies. Six months ago, Culture
Amp launched the free, open source ”Inclusion Survey” that documents the experience of employees
at different tech companies. The platform was co-developed with Paradigm, an inclusion and diversity
consulting company, and consists of ~25 multiple choice questions on fairness, belonging, voice, and
demographic diversity. Culture Amp conducts analyses on the survey results to then find patterns
among respondents at individual companies, and compares these responses to average benchmark
numbers from other companies who took the survey, to provide greater insight into inclusion in the
workplace.

What challenge is the Big Bet solving?

Culture Amp is adding nuance to the simple diversity statistics currently used to evaluated a complex problem. Many companies report diversity in terms of the number of diverse individuals they employ in their organization, but these numbers are one dimensional. The companies often do not capture the number of women who work within a technical role, such as software engineering, as compared to a support role within the company, and do not capture employees’ perception of the work environment, despite survey results showing that men and women experience company culture differently.

How is the Big Bet innovative?

The Inclusion Survey is unique in its sole focus on employees’ feelings of inclusion within the workforce and its focus on tech companies. Its methods are research-backed and grounded in organizational surveys, and it goes beyond industry standards to collect robust demographic information (e.g., family status, caregiver status, native English speaker status, as well as different forms of gender identity). It ultimately aims to demonstrate correlation between more inclusive companies and better business outcomes, such as company revenue or Glassdoor rankings, to build the business case for diversity and inclusion.

What is the current situation?

Since its launch six months ago, the survey has reached ~8,000 individuals across 40 companies. Culture Amp offers a personalized phone call with companies after completing the survey to discuss results, and refer these companies to consulting partner, Paradigm, to follow up with companies and offer interventions or suggestions for improvement. Culture Amp aims to reach 25,000 survey responses
before aggregating its findings into a high-level report to build the business case for diversity and inclusion in tech.