In this article Jamie Drummond presents an open draft for a campaign plan that can create a civil movement supporting the SDGs. In Drummond’s opinion the real changes demand us engaging the civil society and exploring the potential within popular culture to create awareness of the necessity for action.
What is the Big Bet? We have to invest in and build social movements that can create debate, participation and action to make sure the world becomes a better place. By engaging not only politicians, but also personalities within the popular culture, we can increase people’s knowledge about the most pressing issues.
Why is there a need for this Big Bet? There needs to be a greater awareness of the issues that are present across all the SDGs. That is extreme poverty, equality between genders, peace, safety and the fight against corruption. We need to stand together and work towards a more peaceful world, where we start looking at each other as part of the same family across all borders.
What could be the effect of the Big Bet? By thinking in global campaigns, we can create awareness of the social injustices facing people all over the world. By creating not only a space for people’s frustrations but also hopes and dreams, we can move forward with a more positive and practical plan for action.